11月6日，第四届中国国际进口博览会打击侵权假冒国际合作论坛在上海国家会展中心举办。德化县人民政府代县长方俊钦作为全国唯一的地方政府代表，就县域知识产权保护工作作交流发言。

On November 6, the 4th China international import expo international cooperation to crack down on infringement of fake BBS held national conference and exhibition center in Shanghai. Dehua county people's government of dai county oblong jung qin as the representative of the local government is the only, the county's intellectual property rights protection work communication.

德化作为千年瓷都，也是目前全球唯一的世界陶瓷之都，同时也是世界文化遗产地，自古以瓷闻名，宋元时期已是“海上丝绸之路”的主要出口商品，如今全县70%的产品销往190多个国家和地区。德化县先后成功入选国家知识产权强县工程示范县，荣获中国版权金奖“保护奖”，陶瓷版权保护经验被国家版权局和世界知识产权组织列入推动版权保护优秀案例示范点并向全球推广。

Dehua as a capital of one thousand, is currently the world's only ceramic capital of the world, is also a world culture heritage site, is famous for its porcelain since ancient times, the song and yuan period is "Marine silk road" of the main export commodities, and now the county 70% of the products are sold to more than 190 countries and regions. Dehua county successively wins the national intellectual property by engineering demonstration county, won gold prize of China copyright protection award, ceramic copyright protection experience by the National Copyright Administration and the world intellectual property organization in promoting copyright protection demonstration pilot project of good example and to the world.

近年来，德化深入学习贯彻落实习近平总书记关于全面加强知识产权保护工作的重要讲话精神，通过立足陶瓷产业，以知识产权为切入点，以机制创新为关键点，以司法保护为发力点，以社会共治为着眼点，多向发力、齐抓共管，已建立并形成了企业、协会、政府、司法、社会“五位一体、多元共治”的知识产权保护体系，打造了一套可看、可学、可复制、可推广的知识产权保护“德化经验”。

In recent years, dehua in-depth study the implementation of the general secretary xi on comprehensive strengthening ipr protection work's important speech spirit, by basing on the ceramic industry, with intellectual property rights as the breakthrough point, to innovation as the key point of mechanism, in judicial protection for the swimmer, social work as the starting point, multi-directional power, should, have been established and formed enterprises, associations, government, judicial, social "five one, multiple work" of intellectual property protection system, to build a set of can see, to learn, can be copied, can promote the protection of intellectual property rights "dehua experience".

一是专项扶持，激发企业内动力。企业是知识产权的创造主体。德化通过打通知识产权转换通道，把无形资产变成有形财富，有效激发企业创新创造内动力。比如将知识产权列入推动陶瓷产业发展重点支持条款，大力创新以奖代补政策，每年对专利授权、知识产权贯标等给予奖励超千万元；支持企业利用商标、专利以拍卖、许可、转让、质押等方式扩大融资渠道和信贷规模，鼓励银行创新“科创贷”金融产品，每年发放知识产权质押贷款超5亿元，融资额度居福建县区首位；组建以省级、国家级工艺美术大师、泉州工艺美院教授等为主的“专家智库”，免费为企业在专利成果转化上提供技术咨询与支持，解决企业专利无法实用落地“变现”的后顾之忧。现在，全县企业创新创造热情持续高涨，每年研发经费支出近8亿元，投资研发已成为一种潮流。

It is a special support, motivate within an enterprise. Enterprise is the creation of intellectual property rights subject. Dehua pass through intellectual property transformation channel, intangible assets into tangible wealth, effectively stimulate enterprise innovation to create the momentum. Such as the intellectual property rights included in the development of ceramics industry key support terms, significant innovation award for repair policy, every year on the patent licensing, intellectual property rights, jitc reward exceeds ten million yuan. Support enterprise use of trademarks, patents to auction, license, transfer, pledge to expand financing channels and the credit scale, encourage Banks "kechuang is borrowed" financial products innovation, intellectual property rights pledge loan granted each year more than 500 million yuan, the credit line in fujian county first; Formed by provincial and national arts and crafts master, quanzhou craft beautiful courtyard professor "experts think tank", which mainly on the patent achievements for the enterprise to provide free technical consultation and support, to solve the trouble back at home of enterprise patent cannot be practical ground "cash". Now, the county create passion surging enterprise innovation, research and development spending nearly $800 million a year, investment in research and development has become a trend.

二是行业自律，发挥协会约束力。成立陶瓷同业公会，鼓励支持其向信用良好企业授权使用“德化陶瓷”、“德化白瓷”等地理标志证明商标，让企业在初创阶段受惠于“德化陶瓷”品牌的“庇护”走得好、走得远，最终反哺、共同做大做强做优德化陶瓷品牌。同时，依托该协会设立企业失信“黑名单”，实行侵权假冒者商标禁用、协会禁入直至从业禁止，让违法成本远高于违法收益，促动企业自觉守法、诚信经营。此外，还成立了福建第一个县级版权协会，为企业在作品登记交易、纠纷调解等方面提供免费服务，实现“版权登记有门、维权帮助有人”。目前，全县版权登记数达19.52万件，年新增版权登记数量占全省近40%，位居全省第一。

Second, self-discipline, association is binding. Ceramic board of trade, encourage support to creditworthy enterprises authorized the use of "dehua porcelain", "dehua white porcelain" geographical indications such as certification marks, make enterprises in the start-up phase benefit from "dehua ceramic" brand of "shelter" well go, go far, the final feedback and common do optimal dehua ceramic brand bigger and stronger. At the same time, relying on the association to set up the "blacklist" of discredit in enterprises, the country's tort yez trademark association of disabled, banned until, let the illegal cost is much higher than the illegal income, the enterprise should obey the law, to the good faith management. In addition, established the first county in fujian to copyright association, in the works for the enterprise registration transaction, dispute mediation to provide free services, achieve "copyright registration with a door, help someone. At present, the county, copyright hit a record-high 195200 year nearly 40% of the provincial total number of copyright registration, in the first.

三是科技赋能，强化政府推动力。让企业“最多跑一趟”、 “一趟不用跑”就能享受高效便捷优质的服务，是德化县委县政府一如既往、始终不变的工作理念。因此，通过投资建设运营陶瓷知识产权公共服务平台，以“一个机构、一窗通办、个性化订制”为企业在专利、商标、版权等方面提供融合咨询、登记、交易、维权、保护等各环节为一体的系统化解决方案，从根上帮助企业大胆甩掉思想“包袱”，让企业轻松上阵、专注研发。不仅如此，德化更加注重运用“互联网+”思维，主动把知识产权保护搬到云端，上线“果核知产”知识产权服务网络平台，让企业在手掌间就能享受到专利预警、快速审查、快速确权等“一站式”服务；以全省首创“政府购买服务、企业免费使用”模式，搭建“互联网存证+司法鉴定”电子存证云平台，为企业在陶瓷研发设计、生产、销售等全产业链环节提供电子数据取证、存证及出证服务，把企业取证维权、纠纷化解降至“零门槛”。在“线上+线下”、“机构+平台”的加持下，全县商标、专利等始终保持较快增长率，呈现“井喷式”发展态势，其中专利授权超1.3万件，每万人有效发明专利拥有量12.71件；注册商标数达3.2万件，地理标志证明商标7件、马德里国际商标126件，均居福建山区县前列。

The third is technology empowerment and strengthening government impetus. Let enterprise "up to run a trip", "a trip don't have to run" can enjoy high quality convenient service, dehua county county government, as always, is constant work idea. Therefore, by investing in intellectual property public service platform construction operation ceramics, with "a body, a window through office, personalized custom-made" for the enterprise in patent, trademark, copyright, etc, to provide consulting, registration, transactions, rights protection, protection and so on each link of systematic solution, from the root to help businesses get rid of thought "baggage" bold, make it easy for businesses to battle, and focus on research and development. Not only such, dehua pay more attention to using the "Internet +" thinking, take the initiative to move the protection of intellectual property rights to the cloud, launched the "stone of the fruit known to produce" intellectual property service network platform, make enterprise in the palm of your hand can enjoy the fast patent early warning, review, approval and "one-stop" services; To the province's first "government purchase services, corporate free use" mode, set up "the Internet access card + judicial authentication" electronic deposit card cloud platform, for the enterprise in the research and development design, production, sales, such as the ceramic industry chain link to provide electronic data evidence, witness and his service, the rights of the enterprises, to resolve disputes dropped to zero threshold. In "the online and offline", "agency + platform", under the blessing of the county for trademark, patent and kept fast growth, "blowout" development situation, including over 13000 pieces, the patent 12.71 per ten thousand people effective invention patent ownership; 32000 registered trademarks, geographical indications prove trademark 7 pieces, Madrid international trademark 126, ranked among the top mountainou area of fujian.

四是联合打击，提升司法震慑力。“世界陶瓷之都”这块金字招牌的背后，离不开司法的悉心“呵护”。对此，德化以法院为主导，成立全省首个知识产权审判巡回法庭，并针对不同类型、不同需求的陶瓷企业，在知识产权确权、维权方面配套了多元化、差异化的“司法守护套餐”，共审理知识产权案件473件，调解撤诉率92.54%，为企业挽回经济损失上亿元。该做法得到全国人大常委会领导的充分肯定，受到世界知识产权组织赞扬并在瑞士日内瓦总部展出。今年10月，德化法院加强陶瓷知识产权司法保护作为全国唯一基层法院工作经验，被列入最高人民法院知识产权审判工作情况报告并提交全国人大常委会审议。在具体实践中，为回应企业“快保护”诉求，对陶瓷知识产权案件开通“快立、快审、快执”绿色通道，在全省首推“1小时”诉前证据保全机制，专门设立集法律咨询、诉前调解等多功能为一体的诉调对接服务窗口，共同构建涵盖立案、调解、审判、执行等方面的快速反应机制，共集中销毁20万余件著作权侵权产品，有效遏制了转移、隐匿侵权证据、逃避法律责任的失信行为。组建陶瓷行业诚信建设综合执法队，建立知识产权快速维权多方协作机制，加快行政执法与刑事司法精准衔接，有效凝聚各方力量提升快速维权质效，以多方联动、共同发力跑出知识产权保护“加速度”。此外，还积极探索和创新“1个月”简易程序审理（即案件受理10日内送达、10日内开庭、开庭后10日内完成制作法律文书并送达）、维权合理支出“全支持”（即对维权方合理性支出予以全部支持）、恶意侵权“惩罚性”赔偿（即提高侵权判赔数额）、涉陶瓷审判工作联络室（即在行业协会成立审判工作联络室）等多元纠纷化解机制，有效破解知识产权案件审理周期长、成本高、赔偿低、维权慢等问题，进一步增强企业知识产权保护的“司法认同”。

Four is joint strike, promote the judicial power. "The world of pottery and porcelain" behind the gold-lettered signboard, without judicial "care". , dehua dominated by the court, the establishment of the province's first intellectual property judicial circuit court, and in view of different types, different requirements of ceramic enterprises, supporting the diversity in terms of approval and intellectual property rights protection, differentiated "judicial guardian package", a total of 473 intellectual property cases, mediation rate dropped by 92.54%, save for the enterprise economic loss of hundreds of millions of dollars. The approach to get the full affirmation, led by the standing committee of the National People's Congress, was praised by the world intellectual property organization and exhibited in headquarters in Geneva, Switzerland. In October, strengthen porcelain dehua court judicial protection of intellectual property rights as the only national courts at the grass-roots level work experience, are on the Supreme People's Court trial of intellectual property work report and submitted to the standing committee of the National People's Congress. In practice, in response to "protect" enterprise, intellectual property cases opened for ceramics "quick, quick, quick review of" the green channel, in the province's first "1 hour" evidence preservation before an action mechanism, set up the legal consultation, mediation before litigation with multi-function such as v. the docking services window, building common cover case, mediation, adjudication, perform rapid response mechanism, a total of copyright infringement is concentrated destruction of more than 200000 products, effectively remove, hide evidence of infringement, dishonest ACTS to avoid legal liability. To form a composite had good faith construction ceramic industry, set up the mechanism of intellectual property rights of collaborative quickly, to speed up the administrative law enforcement and criminal justice precise cohesion, effective pooling strength of activist mass effect quickly, together with many linkage, ran out of the protection of intellectual property rights "acceleration". In addition, active exploration and innovation "one month" summary trial delivery within 10 days, 10 days (that is, the case acceptance trial, complete production and service of legal documents within 10 days after the trial), rights reasonable expenditure "full support" (i.e., the rights of party support all reasonable expenses), malicious tort "punitive damages" (i.e., improve PanPei amount of infringement), ceramic trial involved liaison office was established in industry association (that is, the judicial work contact room) and the dispute resolving mechanism, effective crack intellectual property cases, long cycle, high cost, low compensation, the problem such as slow, further enhance the enterprise "legal identity" of intellectual property protection.

五是宣传教育，凝聚社会大合力。做好知识产权保护工作是一个系统性工程，社会支持不可获缺。为此，德化连续6年发布陶瓷产业知识产权保护白皮书，揭牌全国首个陶瓷知识产权保护教育基地，拍摄首部陶瓷知识产权保护微电影并首映，在县电视台开辟知识产权宣传专栏，以喜闻乐见的形式让知识产权保护真正走入百姓生活，进一步增强知识产权保护的辐射面和影响力。在“流量”时代，德化充分运用网络媒体现场直播知识产权审判执行活动，把网络流量凝聚成社会力量，让群众成为知识产权保护的支持者和参与者。同时，建设3个青少年知识产权宣传教育基地，把知识产权保护引入中小学校教学，力推“培训师资+开设课程+举办竞赛+专利申请”为一体的青少年知识产权宣传教育模式，大力培育知识产权保护“新一代”。

Fifth, publicity and education, social cohesion force. To do a good job of the protection of intellectual property rights is a systematic project, for lack of social support. Therefore, dehua 6 years in a row to release ceramics industry of intellectual property protection white paper, the opening of the first ceramic protection of intellectual property rights education base, shooting the first ceramic micro film premiere and the protection of intellectual property rights, in the county television station set up intellectual property publicity column, in the form of happy to intellectual property protection into real life people, further enhance the radiating surface of the protection of intellectual property rights and influence. In the era of "flow", dehua full use of network media live intellectual property judicial enforcement activities, the condensation of the network traffic into social forces, make the protection of intellectual property rights supporters and participants. At the same time, the construction of three teenagers intellectual property publicity education base, the primary and secondary schools teaching, introduced the protection of intellectual property rights, promote teachers' training + courses + contests, an application for a patent for "as one of the youth intellectual property publicity education mode, vigorously foster the" new generation "of intellectual property rights protection.

德化陶瓷历经千年风霜，今天依然窑火不熄、蓬勃发展。得益于知识产权保护，德化陶瓷产业迎来了跨越发展“黄金期”，跃居成为国内现代工艺陶瓷和日用陶瓷最大的生产基地，全县陶瓷产值突破400亿元，较2015年翻了近一番，陶瓷品牌价值达1086亿元。而德化将始终坚持以高质量发展为主题，持续提升知识产权保护创造质量、运用效益、管理效能和服务水平，全面推动知识产权保护与经济社会发展“深度融合”、“双向赋能”，实现德化陶瓷“千年基业”万古长青。

Dehua porcelain after one thousand, today still kiln fire is not quenched, vigorous development. Thanks to the protection of intellectual property rights, dehua ceramics industry "golden period", spanning development become become modern craft ceramics and ceramics for daily use of the largest domestic production base, the county ceramic output value reached 40 billion yuan, from 2015, nearly double, ceramic brand value of 108.6 billion yuan. Dehua will always adhere to high-quality development as the theme, continue to promote the protection of intellectual property rights to create quality, use efficiency, management efficiency and service level, comprehensively promote the protection of intellectual property rights and economic and social development "deep integration", "two-way fu can", realize the dehua ceramics "inheritance" one thousand last forever.